What is Digital Marketing?
Digital marketing is the marketing of products or services using digital technologies through the internet, social media, mobile phones, or any other digital medium. It provides different marketing strategies such as Social Media Marketing, Search Engine Optimization, and Email Marketing.
What is a digital marketing strategy?
A digital marketing strategy describes a series of plans and actions that use online marketing channels to achieve various goals. Channels can include owned, paid, and earned media. A digital marketing action plan allows you to build and launch your online marketing strategy with success. When setting up a digital marketing strategy, it’s essential to know how much you can spend and what resources you have for your campaign.
How does it work?
An example of a digital marketing campaign centres around creating brand awareness (micro objective) by launching a viral marketing campaign (tactic) on a specific social media channel. Short term (micro) KPIs are used to keep track of the progress and success of the digital marketing campaign.