Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization. Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing, financial, fund raising, employee, community or government relations, and other programs.
Crisis public relations strategies Social media promotions and responses to negative opinions online Firms and individuals should hire a public relations agency when they want to protect, enhance or build their reputations through the media. A good agency or PR practitioner can analyze the organization, find the positive messages and translate those messages into positive media stories. When the news is bad, an agency can formulate the best response and mitigate the damage